FME are at the forefront of innovative product placement into movies and films. Every year, car manufacturers invest millions of dollars to feature their vehicles in upcoming movies. Sometimes, the cars are only briefly seen for a few seconds, or a couple of minutes if they’re lucky. But despite the short amount of screen time, these product placements can mean big things for the brands involved.
The truth is, feature films provide brands with the perfect platform to showcase their products to a large, global audience. Especially if the movie in question is a long-awaited release, these motion pictures can help attract a very high awareness, which in turn, has the potential to boost sales. Of course, product placement is just one marketing technique – but it’s an effective one at that.
Here at Chill, we’ve taken a look at one of the top car manufacturers and explored which high grossing movies their vehicles have featured in, as well as how some of these films have performed at the box office.
Mercedes-Benz
In 2017, Mercedes-Benz managed to appear in an impressive 17 films, some of which were among the highest grossing that year. The luxury automotive brand had two of its vehicles featured in superhero movie Justice League – the AMG Vision Gran Turismo as none other than the iconic Batmobile, as well as its E-Class Cabriolet which can be seen being driven by the one and only Wonder Woman.
AIGC
